In February 1926, Hans Wilsdorf had the trademark “The Tudor” registered and
started making watches bearing that signature on the dial. Just after the
Second World War, Hans Wilsdorf knew that the time had come to expand and give
the brand a proper identity of its own. On March 6, 1946, he created “Montres
TUDOR S.A.,” specializing in models for both men and women. Rolex would
guarantee the technical, esthetic and functional characteristics, along with
the distribution and after-sales service.